Web3 is revolutionizing digital marketing with innovative strategies like community building, Metaverse experiences, NFT loyalty programs, quests, and on-chain data analytics, prompting traditional firms to invest and adapt.
Blockchain technology and NFTs are revolutionizing professional sports by creating unique fan experiences and monetisation strategies, with offerings like digital memorabilia, trading cards, and immortalizing sporting highlights; the industry looks to further advancements such as sports NFT video games in the future.
Automatic Slims is seizing on the many marketing opportunities in web3. Their creative designs & immersive activations showcase the power of seamlessly integrating the virtual and physical worlds in innovative ways.
Metaverse Fashion Week showcases Phygital fashion, combining avant-garde designs with NFT technology, as Mutani CEO Shayli Harrison collaborates with Bulgarian designer Stefan Kartchev for a limited-edition speedwear top collection.
NFTs are revolutionizing customer engagement in the fashion industry, with global brands such as Adidas, Dolce & Gabbana, and Zara investing in digital legacies. Smaller fashion businesses can benefit from NFTs too with platforms like Venly making it easier and more accessible.