Venly, the leading blockchain technology provider, and Journee, a leader in Immersive Web Technologies and end-to-end metaverse solutions for enterprises, announced their strategic collaboration to take immersive online experiences to unprecedented heights.
A few major brands - like Nike and Epic Games - have been making a killing out of NFTs. But broader mass adoption among the vast majority of web2 brands has been slow. So what are the roadblocks towards a web3 future, and how can they be overcome?
Blockchain technology and NFTs are revolutionizing professional sports by creating unique fan experiences and monetisation strategies, with offerings like digital memorabilia, trading cards, and immortalizing sporting highlights; the industry looks to further advancements such as sports NFT video games in the future.
Automatic Slims is seizing on the many marketing opportunities in web3. Their creative designs & immersive activations showcase the power of seamlessly integrating the virtual and physical worlds in innovative ways.
The fashion industry is embracing the metaverse to cater to Generation Z consumers by leveraging virtual shopping, dressing rooms, and digital garments, while collaborating with the gaming industry, utilizing technologies like NFTs and cryptocurrency wallets to establish a competitive edge in this new digital frontier.
Metaverse Fashion Week showcases Phygital fashion, combining avant-garde designs with NFT technology, as Mutani CEO Shayli Harrison collaborates with Bulgarian designer Stefan Kartchev for a limited-edition speedwear top collection.