Expert insight

We live in a world where it's impossible to ignore the intersection of physical assets and their digital records. Every item we produce gets recorded, tagged, scanned, or shipped somewhere. You might think, "We've been cataloging assets in databases for 20 years, so why fix what isn't broken?"

If I had a penny for every time someone said, "I don’t even know where to begin with blockchain," I’d be traveling the world with my family by now.

I've witnessed blockchain evolve from being misunderstood into a transformative force for our clients. Unfortunately, many discussions still focus on cryptocurrencies and airdrops. I find this limiting because blockchain's real power lies in its ability to redefine our core values—transparency, trust, ownership, and authenticity. I, for one, value these principles, and this is what blockchain as a technology hopes to deliver. In this article, I'll delve deeper into why blockchain is transformative.

In 2017, the market was high on ICOs, and in 2021, we were all captivated by NFTs. However, 2023 was a sobering year for those of us building in the space. It seemed like everything went downhill, and blockchain appeared to become obsolete. Was this downturn unexpected? Not really.