Are you a fashion designer and have a Shopify store? Then listen carefully👂 NFTs are the new frontier in the fashion industry and are set to revolutionize customer engagement. 

Global behemoths such as Adidas, Gap, Dolce & Gabbana, and Zara are already investing in their digital legacies and piquing customer engagement with a variety of NFT projects. Do you think it is prime time for you to start taking action to get a piece of the NFT pie too? The good news is that platforms like Venly make it easier and more accessible for smaller businesses to get involved in NFTs. 

Let’s now dive deeper into the benefits of NFTs for fashion brands and how the Venly app can help them turn their Shopify into a flourishing NFT store. 🎯🎯🎯 

How NFTs can help your fashion brand thrive

Keep making money after the initial sale

Secondhand clothing is one of the fastest-growing sectors in the global fashion marketplace. Sparking the trend are social media platforms such as Instagram, which fuel this growth by making used clothes popular and desirable among young shoppers, especially in South Asia. 

This is great for consumers seeking affordable, sustainable alternatives to fast fashion and generating income. And the fashion companies? They miss out on profit because they lose ownership of their products after the first sale. But eco-friendly NFTs (minted on low-impact blockchains such as Polygon, Avalanche, and Solana) are here to change that.

The main ethos of Web3 is rewarding users for their contributions, meaning that NFT creators will keep benefiting from their digital assets even after the first sale. Every time their tokens are resold, NFT royalty programs ensure that the original creator gets up to 10% of the sales. 

Attract digitally-mature customers

Although it’s still in its infancy, the metaverse has been a hot topic for companies and individuals wanting to take the digital experience to the next level. But what does this mean for fashion businesses?

Well, a Gartner report argues that the metaverse is already here, suggesting that 25% of people will be spending at least an hour a day in the metaverse for work, entertainment, education, and shopping by the end of 2026. Users exist in these virtual words in the form of avatars—and they need clothes!

Thanks to their NFTs, fashion brands can help the people of the metaverse create digital identities and deepen their engagement on the platform. This means that your luxury NFT store on Shopify can attract customers who have jumped onto the metaverse train.

Selling NFTs on Shopify is easy-peasy 

If you are ready to embark on your NFT journey on Shopify but don’t know much about NFTs, we have some incredible news for you: The Venly app users don’t need to have technical skills and knowledge to sell digital assets on Shopify. 

By integrating the Venly app, Shopify store owners can sell NFTs (just like selling any other product via the platform) without having to worry about minting, distribution, and storage.

💡Need more info? Read: Everything you need to know about NFTs and the Venly x Shopify App.

Keeping it simple for customers 

Shoppers are not required to have a wealth of knowledge to buy NFTs. They do not even need to pre-own a digital wallet! Because a wallet is automatically created and delivered to the purchaser’s email address as soon as they buy an NFT from your store. An Easier NFT adoption process means you can appeal to a more mainstream audience and secure more sales.

Check out the Avalanche NFT Minter App or the Polygon NFT Minter App.