From luxury brands to small businesses and artists, more and more players are dipping their toes into the non-fungible token (NFT) waters. There is an increasing demand for digital assets, and greater regulation of the crypto market is coming up. All of these mean that there are many solid reasons to sell NFTs, even in a bear market.
If you have finally decided to create your NFTs, our new solution, the Venly App, will allow you to sell NFTs without having to worry about minting, distribution, and storage directly on your Shopify store. All you need to do after that is promote your digital collection. Given that there are millions of NFTs out there, it is critical that your tokens can stand out, and there are certain steps you can take to rise above the competition.
In this blog, we will explore the ABCs of NFT marketing strategies to help attract more customers to your Shopify store and increase those valuable conversions! 🔎🔎🔎
A is for Analyzing Data
Past performance analysis can give valuable insights into your marketing strategy and community. For example, if you know that your YouTube video on how-to buy NFTs got the most attention from your audience last month, you can have a Q&A session with your community about the same topic. This engages audiences on a personal level and builds an emotional connection that keeps them coming back for more.
Another benefit of analyzing your performance is that it saves time and money. Let’s say that you are using paid advertising and working with writers to promote your digital collections, but you are getting more visitors to your Shopify NFT store from Twitter. Tracking data makes it clear to identify where precious resources can receive the most value and can be invested to maximize their impact. In this case: Twitter.
B is for Breaking the Mold
There is a constant need for change in marketing strategies due to shifts in consumer behavior, contextual circumstances, and the NFT market. It is hard to survive in the new world of NFTs by using old tricks.
Revisiting your strategic plans will help you secure your spot in the ever-changing NFT marketplace. Research proves that as well: Marketers who proactively write a marketing plan are 356% more likely to report success.
Have a plan but stay flexible and keep up to date on current market affairs to have a better idea of when it might be time to buy/sell/pivot your marketing strategy. Knowing what’s happening in the NFT space will also trigger new ideas for your business. Reading posts from other artists, following top NFT influencers on social media, and subscribing to big Web3 publications can help to keep up with trends.
C is for Creating Content
NFT enthusiasts want new, exciting, and fresh content on a regular basis, and Twitter, Discord, Reddit, and Medium are popular places to stay up-to-date with the latest Web3 developments. Producing blogs, Twitter threads, and memes content for these channels can help you catch people’s eyes, but it’s important to remember that written content and images are not the only ways to promote NFTs.
You can give audio marketing a shot. Don’t worry; you don’t need to host a podcast to do that. Twitter allows its users to create a Twitter Space, which is the live audio conversation feature within the app. Hosts can record it for anyone, including people not logged in to Twitter, to listen to the conversation and share it.
Videos are also effective ways to spread the word about your NFT collection. Are you experienced in video editing? YouTube is the breeding ground for NFT enthusiasts. If you do not have the time and tools, Instagram and TikTok can allow you to create short videos.
There is more than one way to market your NFTs—just make sure you know where and how your audience wants to engage with you the most.