Are you the owner of one of the 54,447 live Shopify stores in the Arts & Entertainment category? Then, you must know how challenging it is to stand out from the crowd. But do not let this bring you down! Non-fungible tokens (NFTs) can help to gain a competitive edge in the marketplace. 💪💪
Despite the market volatility and the recent crypto crash, the NFT world is still a breeding ground for artists who want to thrive. Do you want to jump onto that bandwagon too?
Let’s delve into the nitty gritty of turning your art-selling Shopify into a profitable NFT store. 🥇
Is it really easy to start selling NFTs on Shopify?
Yes! It is pretty simple to embark on your NFT journey on Shopify. Here’s why.
You do not need to have technical NFT knowledge to sell digital assets on Shopify. While you focus on creating fantastic artwork and growing your business, the Venly App handles the technical aspects. By integrating the Venly app, Shopify store owners are able to sell NFTs (just like selling any other product via the platform) without having to worry about minting, distribution, and storage.
What’s more, buyers do not need to have a wealth of experience and knowledge to make an NFT purchase. Actually, they are not even required to have a digital wallet! A wallet is automatically created and delivered to the purchaser’s email address as soon as you sell an NFT in your store. This way, brands can sell to a mainstream audience and secure more sales.
NFTs are artists’ best friends
After being minted, NFTs cannot be altered, replicated, or deleted. That’s why they can serve as a digital certificate that proves the authenticity of art pieces—making them the perfect option for artists seeking to mitigate risks of forgery.
Second, NFTs are all about freedom of expression, opening new doors for artists to produce creations that would not be possible in the real world. This enables artists to design more avant-garde work, which can translate into more exciting options that attract different demographics to their Shopify store.
Make sure that your NFTs are selling like hotcakes
Community is key to making killer marketing strategies work in the NFT world. Twitter, Discord, and Reddit are the places to be to build strong relationships. Even if their communities are not full of die-hard NFT fans, shop owners can leverage these platforms to educate their audience, let them know how easy it is to make a purchase, and explain how NFTs can be useful to them.
With a conversion rate of almost 34%, giveaways and contests are cost-effective techniques that help to keep things interesting, fun, and engaging on these social media channels. On top of that, brands can generate leads and increase their audience reach.
For artists, organizing a giveaway is as simple as following these steps: Decide what to giveaway, pick a date to announce a winner, and ask the audience to follow and share their competition content.
Fill out the application form if you are ready to get started! As the Venly team, we will provide the technical support needed to assist you in turning your Shopify into a thriving NFT store.🙌