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CASE STUDY - The Sandbox

/

October 4, 2021

How The Sandbox is onboarding +1000 users per day with the Venly Wallet solution.‍

‍With Venly, users are now able to access play-to-earn games and metaverses like the Sandbox without any prior knowledge of blockchain.‍


About The Sandbox:
‍

The Sandbox is a virtual world where players can build, own, and monetize their gaming experiences on the Ethereum and Polygon blockchain using SAND, the platform’s utility token. SAND is an essential part of The Sandbox platform and is an ERC-20 utility token built on the Ethereum blockchain that serves as the basis for transactions within The Sandbox.

‍‍

Associated Challenges and Risks:

1. Adoption and Scalability

One of the main challenges in the project was the rate of adoption and scalability of the community of artists and creators to start exchanging assets, which is a key point behind the demand generation of SAND. 

2. Onboarding Non-Crypto Users

Another challenge was the need to bring non-crypto users to the blockchain world. In order to achieve this the system should be transparent to the user as much as possible without the need to own or know what ETH is or for that matter any of the tokens that will be used.

3. Mobile Segment Penetration 

Apart from this another challenge was to penetrate the mobile segment, which is one of The Sandbox’s target platforms, and is projected to grow at a compounded annual growth rate (CAGR) of 7.3% over the coming years, owing to increasing smartphone penetration across the globe. 



Venly Wallet technology

Out of the many tech solutions provided by Venly such as the Widget and Wallet API solution, The Sandbox chose for the Venly Widget solution to onboard more than 1,000 new users per day via Venly Wallets.

The Venly Widget provides the "Social Login" feature, responsible for more than half of the total onboardings. This allows the players to interact in The Sandbox with their Venly Wallet without even noticing. Everything happens seamlessly in the backend and The Sandbox NFTs are safely stored in the gamers Venly Wallet. Want to give our wallet a try on your project? Request your demo ID via this link https://forms.venly.io/demoID.

‍

Impact and Results:

1. Scale the onboarding

Mass adoption and scalability solved by outsourcing wallet services. The Sandbox can now focus on the gameplay and metaverse while Venly is taking care of the wallet side as the blockchain tech provider.

2. Social login for mainstream users

Bringing non crypto users to The Sandbox. Venly brings in the mainstream user base thanks to social logins via a seamless UX and a wallet integration linked to the user's email gathered from their social accounts.

3. Mobile compatible wallets

Mobile adoption or readiness. This has been solved with compatible wallets. Venly Wallets work on mobile, web and desktop which is a perfect fit for projects not just like The Sandbox but also Aavegotchi, where mass adoption will come from mobile players. 

4. Migration to Polygon with Venly's APIs

Venly has also helped The Sandbox migrate its assets from Ethereum to Polygon through it’s API solutions thereby making it possible to scale the project with cheaper and faster transactions. More information on those APIs are available here https://docs.venly.io/api/api-products/nft-api

‍

After the integration of Venly wallets, The Sandbox has been able to scale to more than 1,000 new users per day and has recently hit the milestone of 200,000+ users onboarded with Venly.‍

Keep reading

Paris Fashion Week 2023: 5 Labels Exploring the Benefits of Blockchain

Paris Fashion Week 2023 is upon us. It is the conclusion of a month of global fashion shows - New York and London Fashion Week 2023 have also just taken place. Running in parallel in each city are the Digital Fashion Weeks, showcasing the continuing integration of blockchain, NFTs & fashion.

Learn more

Web3 Marketing is the next big thing

Web3 is revolutionizing digital marketing with innovative strategies like community building, Metaverse experiences, NFT loyalty programs, quests, and on-chain data analytics, prompting traditional firms to invest and adapt.

Learn more

The Sound of Revolution: 4 Music NFT Marketplaces Changing the Game for Musicians and Fans Alike

The global Music NFT market is projected to grow from US$1.7 billion in 2021 to US$7.6 billion by 2028. There is no shortage of players hoping to make their mark in Web3 music.

Learn more

Start building Web3 with Venly

Venly provides the best-in-class blockchain developer tools, resources and support to help you build and scale any Web3 product seamlessly.

Schedule a call

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