The Sandbox is a virtual world where players can build, own, and monetize their gaming experiences on the Ethereum blockchain using $SAND, the main utility token of the platform. In The Sandbox, you can own virtual land and become a metaverse pioneer. Land can be turnt into a space where culture and creativity can thrive. You can showcase your creations, feature great games, host events, and more.

Challenges

1. Adoption and Scalability

One of the main challenges was the rate of adoption and scalability of the community of artists and creators to start exchanging assets, a key point behind the demand generation of SAND. 

2. Onboarding Web2

Another challenge was the need to bring non-crypto users to the blockchain world. In order to achieve this the system should be transparent to the user as much as possible without the need to own or know what ETH is or for that matter any of the tokens that will be used.

3. Mobile Adoption 

A third challenge was to penetrate the mobile segment, which is one of The Sandbox’s target platforms, and is projected to grow at a compounded annual growth rate (CAGR) of 7.3% over the coming years, owing to increasing smartphone penetration across the globe.

Venly Wallet Widget as solution

The Sandbox chose for the Venly Widget solution and so far onboarded nearly 2 million users via Venly Wallets with a monthly peak of 250,000 onboarded users.

The Venly Widget provides the "Social Login" feature, responsible for more than half of the total onboardings. The Widget allows the players to onboard via familiar socials like X, Facebook or even email and interact in The Sandbox with their Venly Wallet without even noticing. Everything happens seamlessly in the backend and both SAND and The Sandbox NFTs are safely stored in the gamers’ Venly Wallet.

Impact and Results

1. Onboarding with scale

Mass adoption and scalability solved by outsourcing wallet services. So far The Sandbox onboarded nearly 2M users with Venly’s Wallet Widget with a monthly peak of 250,000 users onboarded. This allowed the Sandbox to focus on gameplay and their metaverse while Venly takes care of the wallet side as blockchain tech provider.

2. Social login for mainstream users

Venly onboards mainstream Web2 gamers thanks to social logins via a seamless UX and a wallet integration linked to the user's email gathered from their social accounts.

3. Mobile adoption

Venly Wallets work on mobile, web and desktop which is a perfect fit for games like The Sandbox that target mobile players.

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4. Migration to Polygon with Venly's APIs

Venly helped The Sandbox migrate its assets from Ethereum to Polygon through it’s API solutions, thereby making it possible to scale the project with cheaper and faster transactions.

‍“Venly makes it really seamless to create a wallet and access The Sandbox gaming platform without any prior knowledge of blockchain. I'm a huge fan of the social login feature!” - Sebastien Borget, Co-Founder and COO, The Sandbox

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Interested in achieving Web2 user onboarding success similar to The Sandbox? Connect with us today and let’s start building together!

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